Possibly the most widely used method for acquiring secondary research is through articles and other reports found through commercial news sources. Options include magazines, newspapers, television news, and other video/audio programming. Nearly all of these sources are available online.
Magazines and Newspapers
Journalists who write about industries and markets often have access to expensive market research reports parts of which may be mentioned in an article. Aside from major business publications, research seekers may find the most value in examining trade magazines which focus on specific industries. These magazines are rarely available on news stands, so unless a research seeker is in the industry or knows someone who is, it is unlikely he/she would have been exposed to many of these publications. Certainly an Internet search with industry name and the words “trade publication” could yield more results.
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